AI TODAY (Aired 02-19-2025) AI, Power, and Jobs: The Future of Innovation in 2025

[00:00:29] Speaker A: Welcome to AI Today. I'm your host, Dr. Alan Badot. This is where we're exploring AI's capabilities. We're looking at some of the nuances associated with specific fields, in some cases, some of the drivers around what, you know, AI can do, what it can't do, what it shouldn't do, what it never should be allowed to do. But we're also looking at ways that, you know, we're, we're powering these AI systems, we're looking at some of the impacts of those systems, including, you know, one of the larger topics really of 2025 is around, you know, President Trump's initiatives in trying to get AI and make sure that the United States is really the global leader. And not only algorithms, but also the systems that they're running on, the capabilities that we're able to provide to, to folks as well as, you know, just some, you know, plain opportunities that are out there to, to help generate jobs. And you know, clearly the largest one was the Stargate initiative. You've heard me talk about it a little bit, you know, on, on this show, some previous shows. But that is a infrastructure, you know, shot of steroids right there because, you know, we, we know that America's grid is, it's aging, it needs to be upgraded because adding more power to the system and not being able to get that power out is a self defeating initiative. And so, you know, as we are generating more power, we've got to get it out there. And so we're lucky enough we're going to, we've got a great guest on the show this week who's going to talk to us about some of those things as well as talk to us about the challenges that he is seeing. And you know, he's going to be a, a regular guest, so very excited for, for that. But then we're also, you know, we are also looking at leadership and the AI, you know, leadership and the jobs and the actions that are coming out of those. I mean, you know, it's no secret that AI has scared a lot of people. They're worried that it's going to replace them. You know, whether it's, it, whether it's your traditional, you know, manufacturing jobs, you know, the, and everywhere in between. You know, it's, it's a, it's a, it's a challenge for companies because they're always trying to maximize profits. But as an employee, you've got to worry because now you're, you're thinking that it's going to, it's going to Replace you completely. And so what we've got is we're going to examine a tool and it's going to help you really build what your brand is. So no matter what happens, you are going to be prepared to really take advantage of the situation and make sure that as you're making your next move, it's as easy and seamless as possible. And we're gonna, you know, that's with, you know, EVAN and the ReGenesis tool that, that they're using. For the first time. I actually heard an HR manager say, oh, yeah, somebody with 20 years experience who's an expert in the field. I went and looked at their LinkedIn profile and it's not very good. And so we're going to have to pass on them. That's a little, that's a little scary, right? And so, you know, we're going to try to, we're going to, you know, try to do these tool segments every week so that we can help you either gain more exposure, manage your brand better, or really just drive, you know, even customers to whatever the product that you're, that you're trying to sell. And so we're looking at it from a broader sense moving forward. That's what 2025 is all about for us, right? We're, we're expanding and we're trying to get, you know, really a, a hand on what that convergence is between AI and other technologies, because that's where it is, especially with agents or the things that I'm doing personally with cognitive Personas and those sort of things. It's really about expanding into every single touch point that you have to maximize what your results are and really optimize how your users are using the systems and interacting with them. And so stick around with us. We've got a great show. We're gonna next segment, we're going to talk about the infrastructure and we're going to talk about Stargate and those initiatives and the opportunities that are out there for you that you don't even think, you know, to look at. Because you're so focused on the AI piece, you may be missing something that is core to your business that could be beneficial. So stay with us and we're, we're gonna, we'll be right back and we'll talk to Andrew from Andrew McCain Consulting, Power Systems Consulting, and get some advice from him on that. Stay with us and we'll be right back after a few short. Welcome back to AI Today. I'm your host, Dr. Alan Badot. And this week we are talking about the initiatives that are going on from the government around AI and how we can maintain our, our leadership in AI and President Trump's recent infrastructure bill around, you know, trying to, trying to really drive and, and upgrade our power systems because we all know there's some issues associated with that. And you know, we are extremely lucky to have for the first time on our show Mr. Andrew McCain, who is a, you know, he's the owner of McCain Power Systems Consulting and really an expert on data centers creating power energy really around the grid system. Andrew, thank you so much for being here. [00:07:23] Speaker B: I appreciate you having me. Dr. Allen. It's good to be a part of this. [00:07:27] Speaker A: Yeah. So, you know, is, is, you know, better than any of us that you know, power and electricity and, and whether it's a electric car or anything else, you know, just sticking the plug in the wall does not solve the back end problem. Right. And, and you know, when you start to look at AI and you start to look at cryptocurrencies, you know, the, the amount of data that they're generating and the amount of power that they need is, is really huge. And from my perspective, that's a huge opportunity for small businesses to be able to take advantage of that. But you know, and we'll get into that in here in a second. But from your perspective, what do we do? Let's you know, just basic lay it out. What do we have to do to, to really upgrade our power grid to be able to handle this stuff? [00:08:20] Speaker B: Yeah, it's going to take a lot of investment, a lot with, with government agencies, senators, I know people that are doing that right now for large micro grids to be able to sell back to the grid. Because infrastructure takes a long time, I mean 10, 15, 20 years to build large and to add on to large power demand that, that our grid has on it. So I think from, just from the infrastructure and we'll use where, where I'm, where I live, I live right outside of Houston. It is growing and the demand is growing faster than the supply can get there. So there's going to be, especially with the pool of, of AI, right. Data, data center, AI, Bitcoin and just all the people moving here. Right. So that, that's all pulling from the grid. You're going to have, we call them small business, but they're medium large sized business, a lot of outside investments coming to make micro grids to make small power plants to sell to the data centers and back to the grid and to help with that infrastructure. And you're going to see that more and more just because of the, the supply and the demand that the power has. [00:09:36] Speaker A: Yeah, and, and that's, that's a, that's a great point. And in trying to, you know, really take advantage of, of those things is, is really huge. And, and it really is going to be cross spectrum. You know, you've got nuclear and I, I know a lot of folks saw where, well, it was rumored that Amazon was trying to buy Three Mile island, right, From a nuclear perspective because they, they're all thirsty for, for that kind of power and that kind of, you know, energy. And so, you know, do you think that non traditional power companies are going to start looking at maybe going out on their own, maybe Google, you know, creating a potential, you know, their own power grid system? Maybe Amazon doing, you know, trying to, trying to do something like they did at Three Mile island or working towards that? Do you think that's a, that's an opportunity? [00:10:33] Speaker B: 100% if you can, I mean there's so much money and power just from the utility side. If you can produce X number of, let's call it megawatts or gigawatts, you can break that down to kilowatt per hour, right? Most of us from the utility are paying, you know, 10 to 12 cents per kilowatt hour. If you can produce it at 4 and still sell it there. I mean, that's, that's, yes, you can see more and more large companies that have. And it's not just a play on power, right? That's, that's a play on real estate investment. The biggest hurdle, right, is going to be government regulation. It's going to be people coming in and putting in that stop and making sure that one, it's going to produce energy and not produce, you know, we'll call it parts per million of NOx or CO2 into the atmosphere. Right? So there, there is, there are laws in place with the epa, but it's also site regulated. So it's going to be per state, per jurisdiction that, that holds that. And I think that's going to be the biggest hurdle to quicker infrastructure being put in. And we'll call those micro grids, just for lack of a better term. But those are happening a lot. I mean, just, you know, just the opportunities we're seeing. I mean it's, it's, it's growing and growing. I think that's going to be the biggest hurdle though is how can, can this Trump administration push through some of that stuff to say, look, you know, the importance of AI and producing this Power for, for blockchain and everything involved in that is that, you know, where does that tie in and then where does the, the, the emissions, you know, tie in? So, yeah, I mean, I, I don't know much about nuclear. It's pretty clean energy and it's probably the most sustainable that we have in my opinion. It's just, can you afford the meltdown? [00:12:32] Speaker A: Right, right. That's always, that's always the give and take with that. Right. That's why they built a system and I mean it's been what, 30 years or something, something like that since they've built, you know, a brand new nuclear power plant. So that is always going to be a concern. Right. I mean there's no easy way to do it. If you go coal, then we know what the ramifications of that are. If you go nuclear, there are those, if you go solar, I mean there's so many challenges associated with that. What do you think are really those innovations that are on the outside just the things that power the power industry has to come up with in order to be able to hit some of these AI targets that they're trying to get to? [00:13:17] Speaker B: Yeah, I think efficiency is the most important thing when it comes to producing power. Nuclear is very, very efficient. There are a lot of large turbines that are running off of natural gas and there's regulations in there for how much nox emissions that they're going to lay off for greenhouse gases. I think that the way that AI can integrate there is maybe produce more systems for cleaner emissions. We do have very clean emissions. We have knocked ours down more than any country nation out there. I think that we can always get better in doing that. I think that a lot of it's going to have to run off of natural gas. That's just my personal opinion, just based on availability. And there's more and more that we are taking up. And so it's, you know, with the larger turbines now, I mean you're getting into 60, 65% efficiencies. Whereas like reciprocating engines, you know, smaller micro grids, 100 megawatts, 125 megawatts, you're looking at combining and paralleling up reciprocating engines which are 45 to 50% efficient. So we're getting more efficient with our power production. The biggest thing is you can't store power very efficiently. Batteries and solar are really the only things where you can store it. But then pushing that power out is, you know, then it's used and you need to produce it again. And store it. So I think producing more efficient ways to store power so that during peak demand times we can distribute that. I think that's where AI can maybe come in and help out with that. I don't know how, I'm not an AI expert, but you know, I think running algorithms and making sure that that's something that we're focused on is how can we be more efficient with our power storage so that we can distribute that power when we need it. [00:15:13] Speaker A: Yeah, yeah. And that makes, that makes a lot of sense. I mean that's always, that's always going to be the challenge. Once we generate it, what do we, what do we do with it? How can we, you know, make sure we maintain some sort of capacity in order to, you know, hit those surge demands? One of the things, Andrew, I want to, I'm gonna, I'm gonna read this stat from a, a study that I have and I, I don't want to mess it up, which is why I'm going to read it. And I saw that Goldman Sachs estimates that AI will lead to about a 200 terawatt hours per year by 2030, which is a 20% data center power demand increase. 20% and we're in 2025. That gives us almost three years to do that. What in the world do we have to do in order to get all that stuff out of the way? Where know, I know Texas is working hard to do that, West Virginia, North Dakota, South Dakota. But you know, those are, you know, those are just a few of them. But it's really going to take a country effort. What do some of the other, you know, regions, states, you know, things that you're familiar with, what do they have to do to get out of the way so we can build these things quicker? [00:16:35] Speaker B: Man, It's a good question. Yeah, I'm not a, a elected government legislated person, but I mean honestly, like get out of the way. Let power be built, let it be distributed with all of that becomes redundancy and you're going to have to have backup to that power as well. All of those things are, are good things for our economy and our infrastructure to build wealth in our country, in our nation. So I think that it's important that we allow that government growth and don't stifle it through bureaucracy, honestly. [00:17:12] Speaker A: Yeah, and I think that's a great, that's a great point. These, these data centers, even on the micro grid side, take a while to stand up. I mean you can't just, again, you can't just Plug it in and say, here you go. It's time to, time to run. And it takes time to get them set up, it takes time to build them, it takes time to get them on the grid. And it's not an efficient process that we have right now. From, from your perspective, where do you think the biggest opportunity for small businesses are on that, that side, that power, you know, is it the controllers, is it the monitoring, is it the innovation piece? You know, what, what sort of advice would you give some small businesses around that, man? [00:18:00] Speaker B: I think distribution, right? Transformers, building substations, all the switch gear that involves these large data centers. That's a really great place to start. And that, I mean, lead times are out of this world when you're trying to get just a automatic transfer switch or switch gear built in a reasonable amount of time, you know, lead time on 3 megawatt generators for backup power for these data centers. It, I mean, to complete package one. I mean, your, your build, build slots are already into 20, 26. So, you know, if you're looking at, let's just say 100 megawatts, that's 30 to 35, 3 megawatts. And that's a small data center that's going to take you just for your redundancy piece, two and a half, you know, two years roughly, with all the switch gear and all that stuff. So I think innovation, you know, packaging would be a great place, you know, if you could be a fabricator. Building switch gear houses, electrical side substations, transformers, and that stuff is good because it doesn't break. So the serviceability of it's easy and it's going to run, run for a long time for people. So there's some good places to start. You know, we're investing in rental fleets of generators and, and turbines and all kinds of stuff on our side, just because we're seeing such a big demand for all that need. [00:19:35] Speaker A: Yeah, yeah, and that's a, that is a, a great point. And I think, you know, we're gonna, we're gonna take a short commercial break here, but when we come back, we're going to talk about a little bit more specific on, you know, the Stargate initiative from the President and really the, the, the multi, you know, faceted attack that we're trying to, to welcome back to AI Today, I'm your host, Dr. Alan Badot. And this week we are talking about the amount of energy and power that AI systems need in order to really run. And you know, these algorithms are not powered by, you know, hamsters on the wheel anymore. And this week we are lucky enough to have, you know, Mr. Andrew McCain from McCain Power Systems Consulting on the show. And we talked the last segment, really, just about just the general things about where, you know, some, some holes are what, some of the things that we need. In this segment, we're going to dive a little bit deeper into some of the things that Andrew's looking at. Just in general. I don't want him to give away too much of the secret sauce, but really just, you know, give some advice on the processes that he uses and those kind of things. Andrew, again, thank you for being here. You know, I get a lot of questions about this all the time. You know, power generation is an ancillary system that is driving AI. And, you know, the, the small businesses out there really want to, want to take advantage of, of some of those things, like Stargate from the president and some of these other initiatives. What, what sort of processes, what sort of ideas, what sort of, you know, mechanisms do you use to filter out the opportunities that you're going to go after? [00:21:53] Speaker B: It's a good question. Man, you stumped me with that. But I got to start over. I have nothing for. [00:22:01] Speaker C: Okay, all right. [00:22:02] Speaker B: Yeah, that was my fault. [00:22:03] Speaker A: So. Okay, okay, so let's, let's redo that question because I'm. I will, I will, I will switch that up. [00:22:12] Speaker B: Yeah, sorry about that. [00:22:13] Speaker A: That's all right. Let's see. Okay. All right, I'll start in 3, 2, 1. We're lucky enough this week to have Mr. Andrew McCain from McCain Power Systems on the show. And, you know, Andrew, thank you again for being here. We are diving deep into some of the things, some of the opportunities that you are, you know, really kind, you know, really looking at. And, you know, I know the focus, you know, and you talked a little bit about the focus of, of your business, you know, in the last segment. But, you know, what are the, what are the big drivers around your business areas that you have to be able to, you know, to build those up and really go after the work that you're doing? [00:23:10] Speaker B: For sure. Yeah. I think the last two years, including this year, is gonna be a big push on the rental and the service side for small businesses. That something especially on the service side, doesn't take a ton of capital to invest in. You just have to find good technicians. Right. So that is the hardest part, especially guys that can work on the proper equipment that you have, whether or not it's H Vac chillers. I mean, chillers are at every data center. H VAC equipment, generators, reciprocating engines, turbines, stuff like that. So we have been really investing on that side, trying to improve our rental fleet, distribution equipment, you know, transformers, I line panels, you know, you name it on the, on the, on the electrical side. So those are two things that we're doing that are really benefiting us. We're seeing a ton of growth in that over the last couple years, just with the amount of attention that we're giving it. [00:24:13] Speaker A: Yeah, and that's, that's great. And we, we always have these discussions on, on this show that, you know, everybody that, that comes on, they have the same, you know, same issue talent. It comes back down to human. Even, even you're driving AI and you're trying to use AI as much as you can, but at the end of the day you still have to have a human that's either in the loop or driving the loop or on the loop. And, and it doesn't matter what, you know, industrial field you're in, it's always going to, to be important. We're gonna, we'll talk more about that later on because there's some, some nuances around that. But one of the things, Andrew, I want to pick up on a little bit that you talked about the last time on the last segment you mentioned that you think that natural gas is going to be the primary energy source for the most part for, for a lot of these, these data centers. You know, that's a huge, huge opportunity for the United States. Just in general. What are, what are some of the, the thoughts that you have around our competitiveness, you know, around the world when it comes to, when it comes to that, that capability? [00:25:26] Speaker B: Yeah, I mean we are producing, we could be probably the largest producer in the entire world. Kind of get the government out of the way there. And we could be selling LNG CNGs, that's compressed natural gases, liquid natural gases. So things that we're taking up from the earth to sell to other countries, we are doing that, we're doing it competitively. I think that just economically here there are so many spaces that have diesel running generators that aren't as clean. Right. Don't produce as much clean emissions. That can be replaced now by a natural gas generator, which we call a reciprocating engine on site. And I mean it's a quarter of the, of the cost economically. I mean, you're looking at delivery with maybe CNG or propane at A$20 to $2 a gallon. And when you're looking industrial dyed diesel off road, you're probably five and a quarter to 5:75 delivered. So just there economically, you know, there's a huge driving factor of companies starting that are doing delivery of CNGs LNGs where you don't have a pipeline. Right. Because you need a pipeline for natural gas. But if you don't have a pipeline, you can store these in containers just like a propane and run liquid natural gas lng, you know, straight to the generator on sites that now are one. It's cleaner, it's more efficient and you are producing power at you know, a quarter of the cost of your, your cost for, for fuel. So you know, in terms of the company that is on site doing that, they're going to be able to make their return on investment a lot faster just by fuel alone. Not, not, you know, also given the, the amount of time that you have to service a reciprocating engine or a turbine as opposed to diesel, I mean it's probably half, you know, right. Roughly. So those are some, some good ways that I'm, that we're seeing stuff in the marketplace. [00:27:32] Speaker A: Yeah, that's, that's, that's, that's, that's huge. And I know that, you know, Canada is not real thrilled right now considering that the US just signed that, that big contract with Japan for I think it was a trillion dollars or something crazy like that to deliver liquid natural gas over to them. That's, that's fantastic. But you know, even from, you know, your perspective, Andrew, just really quick, what basic grid upgrades do we have to, to do? Because you know, it seems like, you know, there's, we're talking about power outages all the time a wires on. I understand that, you know, it happens, storms happen, those kind of things. But what fundamentally do we have to do to just upgrade the grid? It's old. [00:28:18] Speaker B: Yeah. I think it's going to take innovation and private business practices to get in there. I mean small business, medium sized business, large business breeds other business competition in the marketplace. I think these utility companies we need to be able to work with directly to say, you know, what is the, the quickest way that we can do this. The most efficient and the best for the people. Right. And that that includes economically, I think it includes, you know, clean, you know, cleaner energy that that word gets thrown around a lot and we can dive into that at some other time. But you know, delivering power to the people is gonna, it's going to come through innovation. I think AI could probably help that with systems and processes in which we can get that faster. But you Know, the, it's going to get tied up in some, in the government somewhere they're going to put their stamp on, hey, you know, it can only happen this fast. But if, if we can provide a solution to the problem that is both economic and safe, then I think that that's, that's going to be the best path forward and the fastest. And I think it's through competition in the marketplace. [00:29:34] Speaker A: Yeah. Yeah. And I, I agree. 100 and boy, I wish we had more time to get into the renewable energy integration discussion. But we will hit that next time. You know, Andrew, thank you again for being here. How can people get a hold of you if they have any questions or they want to, you know, talk to you about some ideas that they have? [00:29:55] Speaker B: Yeah, no, we got a great team, people both on the server side, rental side. You can visit our website at www.mccainpower.com. ours is spelled M C K A I N power.com or just Google McCain Power. All of our stuff will come up, cell phone numbers and you know, numbers to our, to our, in our website and all that kind of stuff. So would love to help you with whatever you have. [00:30:24] Speaker A: Yeah, yeah, that's great. And don't forget to go out to LinkedIn, find Andrew on LinkedIn and you know, you know, friend him and, and you know, connect with him and you know, there's a, there's a lot of great information out there, you know, as well, if that's the industry that you're in, you know, make sure you use that as a resource, you know, also. Again, Andrew, thank you so much for being here. Excited that you're on the show. It's a huge gap that we've been trying to cover. A lot of opportunity for small businesses out there. And you know what, when we have questions, we try to get them the best that's out there. And you know, I think they're, the audience is going to learn a lot from you on, on some of these opportunities. So thank you again. [00:31:10] Speaker B: No, thank you. We appreciate having me. [00:31:12] Speaker A: Yeah. So stick with us. We're going to be back, we're going to talk a little bit more about some, you know, opportunities and we're going to have one of our favorite contributors back on the show to talk about, you know, some LinkedIn opportunities. So, you know, stick with us. We'll be right back. FOREIGN welcome back to AI Today. I'm your host, Dr. Alan Badeau. And it's time for our tool special of the of the week and looking at a whole bunch of different, you know, Software packages and things that are out there. I thought it was important that with how the job market is, how important it is to manage your brand and get your, the right information out there that I brought back one of our favorite guests, you know, Mr. Evan Chi, who is the founder and CEO of ReGenesis. And if you all remember, they are one of the big drivers around really branding yourself and marketing yourself on LinkedIn, which we all know is really, really, really important in, you know, your ability to, to find whatever that next opportunity is going to be. Evan, thank you so much for being here. [00:33:00] Speaker C: Hey, Dr. Allen, thank you so much for having me back. [00:33:04] Speaker A: So Evan, I mean it's, it's, it's a crazy world. A lot of crazy things that are taking place out there with, you know, the job shifts, the AI driving some of the, I guess I would say a little bit of fear and panic in, in some companies and they're laying off a whole bunch of folks and they're, you know, they're seeing that LinkedIn is being used of course, as that, you know, next job market and folks are applying but they're not hearing back because they' profiles aren't very good and they should be using your stuff. What advice do you have for them and how can ReGenesis really help them, you know, get that advantage that we want our, our folks to be able to have? [00:33:47] Speaker C: Well, definitely. I mean, it's really about maximizing your opportunity. Right. In this kind of like unpredictable landscape that we're, we're facing and going to be facing more and more. You know, we really need to think about personal branding and you know, making sure that, you know, we're planting the flag, we're telling the right story. And not only that, we're making sure that there's, there's people that, that, that, that are paying attention. Right. So there's two kind of really important components that I would say are kind of needed or foundational to any brand. Right. The first part is the branding piece. Okay. That branding piece is very, very critical and oftentimes it's the most expensive and most difficult to achieve for brands. You know, unless you have a big budget and you're able to just go do paid ads and go ham, then, then you're probably like the rest of, you know, small businesses and medium sized businesses that, you know, have to think about their budgets and, and, and think about, you know, their methodology. And that's kind of why social media is so interesting, you know, to be able to garner such a large amount of, of eyeballs and attention with very little, say, sometimes effort and definitely ad spend or spend. Right. So that personal branding bit is very important. So one of our tools kind of like is, is an alternative to paid advertising that essentially will make certain that a brand is being seen and heard on LinkedIn. Okay, so that's the first piece of it. The second piece that I think is really going to be foundational to any brand is, is going to be outreach. The outreach is really important because usually, like LinkedIn, outreach does a couple of different things. First, it's reaching out to your target market and your target audience. Okay? So it's going to send a connection request to someone that's going to buy something from you. Maybe not today, but maybe in the future. Okay. And so it also drops them into your followers so that as you're producing content, as you're telling your story, as you're announcing amazing things that are happening within your organization, these people who might not be ready to make a purchase decision when they first get your message, over time, they'll see your content, and then perhaps six months down the line, they're ready to make a purchase. And guess what? You're top of mind. And, and that's kind of how a lot of business is happening today. You know, we're seeing that in so many different professions. For, for instance, like speakers, a lot of speakers are not, no longer being kind of hired in the traditional ways. They're being hired straight from a social media dm. And if you are a speaker, you know, then, you know that a lot of the event coordinators, people who are hosting events, they're all on LinkedIn. And so that's kind of the importance of everything that we do. [00:37:00] Speaker A: Yeah, yeah. And that's, that's, that's fantastic. I know the last time you, you talked with us, you had mentioned an example where it wasn't a speaker. And I can't remember exactly what it was, but you were able to get their, you know, their exposure up in the, the, you know, 1 to 2 million, you know, LinkedIn views. And, and that's, that's tremendous. That's. I, I, I, you know, for, for somebody like myself or anybody else that's trying to do that, you know, the amount of time and effort is, is crazy how, you know, how do you, how do without giving away the secret sauce, of course. But what, you know, what should a, a small business or a speaker, for example, you know, expect in order, you know, for their, for their money, what should they expect? Because that's tremendous. [00:37:52] Speaker C: Yeah, it is tremendous. In fact, we've hit 48 million impressions with one LinkedIn post. And through that one single LinkedIn post also came 30,000 brand new followers. [00:38:04] Speaker B: Wow. [00:38:05] Speaker C: To that profile. You know, and so yeah, we are able to get millions of impressions. And in fact, you know, like if, if I look at my impressions on a weekly basis, I mean, I'm getting more eyeballs than cnn, cnbc, you know. And so that, that statistic is quite interesting, you know. And so we're, we're able to do quite a few things, you know, with, with, with our tool called Post Booster. And you ask what it, what it is and, and how it works. So first of all, it's, it's an engagement boost, right? So we have a lot of big pages under our belt. You know, we have pages with over half a million followers and quarter million newsletter subscribers. Okay. And so we're able to, you know, garner a million eyeballs if we wanted to do something at any given time. So that on top of what we call kind of reverse engineering the algorithm, meaning if I DM you Dr. Allen on LinkedIn and I know for a fact that my next post is going to go to the top of your feedback and vice versa. Right. And so it's kind of like these little types of things, like a math equation and we stack these on top of each other as much as possible. We put in some safety rails and that's what we call post boosting. And again, it's, it's, it's a very affordable alternative to paid advertising. [00:39:39] Speaker A: Yeah, yeah. And I, I, I, we always stress on this show roi, we always stress being able to quantify the metrics that you are spending your money on. And when you have, and I, I'm, I'm not going to give away any of the costs or anything like that. I encourage you all to go out and, and either send it out, you know, Evan and email or you know, go to their website and look at those things. But it's really pennies on the dollar for the exposure that you're getting with your tool set. And you can see, you know, you can see, oh, I have 32,000 more, you know, whatever that number is, more real followers, not bots, but real followers. And that's the important piece, I think that you know, small businesses or speakers or whoever that is, you know, really have to start to focus on and you can really take advantage of your, you know, your tool suite that you guys, that you guys have. So from, you know, the next horizon of things, what other things are you looking at that, you're going to try to, you know, really, you know, bring to the market. That's gonna, that's gonna change it as much as, you know, ReGenesis already has. [00:41:00] Speaker C: We've got a lot going on. So first of all, we see ourselves kind of in our Amazon book moment. So right now we're working exclusively on LinkedIn. And that's because we had to really narrow our focus in these first couple of years. But we do plan to broaden out to cover other social media platforms and at some point, all of social media platforms. So that's kind of like the broader picture and also to get there and in between. And what we're working on now is we're really focused on agents. So we have an agent that will essentially come in and respond to all of your LinkedIn messaging right now. We also have agents that we hope that we can release very soon that are on phone conversations with you seamlessly selling, answering questions, booking appointments and, you know, same thing over text, same thing over, you know, WhatsApp channel, same thing over, you know, your, your improved, let's say sales associate or customer, Customer success associate now embedded to your website and of course email, if I didn't mention email before. So kind of agents covering the full realm of outreach conversation, the answering of questions, customer success, onboarding, booking, sales calls. That, that's really what we're, we're trying to achieve and what's next on the horizon for us? [00:42:40] Speaker A: Yeah, that's a, that's amazing. That's, that really is, is going to change. It's gonna, it's gonna change the game again on how, how folks are engaging with their, with their community. One of the, one of the, one of the questions that I still get is, you know, I'm, I'm in between jobs, for example, and somebody will say, oh, you know, I, I don't really have a brand. I don't, I don't know where to start. You know, I'm looking for, for new, new things. Is, you know, is, is regenesis is, is that, you know, can I still use it? And I, I tell them, yeah, because it's never too early to start branding yourself in one way or, you know, or another. And so what do you tell, what do you tell folks to, you know, what should they expect if they're, if they're new and they, they really want to start from ground zero? [00:43:31] Speaker C: I mean, definitely it's good to start early. And we have kind of a ways of working, let's say, with everybody from People who want to do, you know, one boost per week or one boost per month, you know, all the way up to, you know, where we will have a team kind of like doing everything from appointment setting to, you know, helping you with your newsletters. Right. So we are a piece of SaaS software that we can hand to people, you know, so that's, that's very affordable. So people can, you know, boost their own post, they can come in and they can set up their own campaigns. We'll just give you that software. You know, of course, there's a whole suite of, of videos and help and stuff like that, and email series, you know, so there's lots of support there as well. And then on the other side, you know, there's kind of like the, the white glove where we definitely come in and, you know, we, we help you with your content strategy, we help you create your brand. Because everybody has a brand, you know, no matter what you think, no matter what you say, everybody has a brand. And we just have to kind of surface that brand and bring it to life, really. And, and again, so it's, it's about like that finding that brand and what fits and then making sure that we're taking the right steps to make LinkedIn happy. [00:44:54] Speaker A: Yeah, yeah, that's, I, I cannot stress enough to the audience that you have to start somewhere and because, you know, just because you're new to the game and you're starting and, you know, you're using the tool to really, you know, start to build what that's going to look like, it's better than not having any brand at all. And, and, and that's what, that's what people are, are so nervous about. And I, I, you know, I tell them, go to your stuff. I mean, because you're going to be able to help them. And it's a, it's a easy way to, to do that. Evan, what's the easiest way for folks to get a hold of you? [00:45:29] Speaker C: Definitely, you can find me on LinkedIn, Evan Chi or you can shoot me an email. EvanRegenesis IO and absolutely, to your point, I would say that, you know, that, that, that branding that is the differentiator, you know, when you walk into that boardroom when, you know, we can show someone, you know, when we can, we can show, show you on stage, you know, during that speech, we can show you shaking hands with someone. All of that is really like building trust in your brand. Right? So it's, it's really never too early. And everyone has a brand. [00:46:06] Speaker A: Yeah, that's that's exactly right. And I'm hearing that job recruiters, you know, out of you may apply to a hundred and you may get zero responses. It's probably because your LinkedIn brand is not very good. They don't care about your experience, it seems, anymore. It's really about, you know, how that is presented and how, how it's managed. And so folks are, I'm, I'm gonna say it, they're crazy if they're not using you guys, you know, today. They really need to. And, you know, I think it's, I think it's fantastic. I love it. And so, you know, great job. I, I, yeah, it really is a game changer. [00:46:46] Speaker C: It's the first thing, right. It's the first thing they look at, so. [00:46:49] Speaker A: Yep, absolutely. Well, thanks, Evan, again for being here. Look forward to having you on some more because we're going to dig into an awful lot of things around, know some more capabilities that it can do and, and those sorts of things. So thank you again for being here. [00:47:05] Speaker C: Absolutely, my pleasure. Thanks, Dr. Allen. [00:47:10] Speaker A: All right, audience. It was a great show. Talked about a lot of different things around, you know, the, the different opportunities that, that folks have in the, you know, in the power industry and how it's ancillary to AI, but it's still a driver around it and the importance around that. And, you know, of course, you know, as, as the job market is shifting, we have to remember, use the tools that are out there that are going to make you successful. ReGenesis is one of those tools. It is going to make you successful. You'll be able to grow your brand, you'll be able to grow your small business. It's very easy. Cost effective is the most important thing. And you're going to see an ROI that you're going to be satisfied with those. So thank you for being with us this week and look forward to bringing you a great show next week when we talk about, you know, some other AI topics. So thank you again for being here and, you know, keep watching and keep learning and sending in those questions. Have a great one. 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